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The task

The Berlin Fashion Week started for the first time 7 years ago. With Mercedes-Benz Fashion Week, well known from London, NY, Milano and many more countries, several fashion trade fairs and the public program, Showroom Days Berlin become one of most important dates in the international fashion-scene.

We are responsible for Marketing- and Communication of Berlin Fashion Week Showroom Days, Partner and Sponsors, Concept- and Strategy-Consulting for Fashionbrands and Partners

2008 The program of the Berlin Fashion Week Showroom Days hosts around 150 designer in over fourty different locations, such as temporary showrooms, museums and galleries. We can offer to set up an Showroom, during the 4 days of Fashion Week, integrated in the official program and communication services.

Communication and Advertising Services We take care that your brand and message will be seen and loved.
> Public advertising
> Promotional ads and editorial collaboration
> Radio and TV promotions
> Social media
> Feature films and VIP PR
> Event organisation

The Mercedes-Benz Fashion Week venue at the Brandenburg Gate is the hotspot of Fashion Week. International and local designers present their newest collections and celebrate with more than 25,000 guests. The catwalk shows have a guest capacity of 800 plus VIP Area.

We offer to consult and manage a complete show at the MBFW for designers and labels. The Mercedes-Benz Fashion Week is produced by IMG, International Management Group